About Us

The New America Alliance Institute programs seek to build on American Latino, woman, and diverse business leader success to forge a stronger America by promoting Latino and inclusive leadership in entrepreneurship, corporate America, and public service. We believe that socioeconomic progression is the last frontier of civil rights and thus work towards the continued rise of Latinos, women, and minorities in business.

Our Mission

The New America Alliance Institute is the 501(c)3 vehicle through which our NAA member firms and donors create opportunities that serve our community in uplifting the next generation of Leaders: Latino leaders, woman leaders, and leaders in diverse communities.

We are committed to continue Building on American Latino and Latina leader success to forge a stronger diverse America for all communities.

Giving Back

“You only have what you give. It’s by spending yourself that you become rich.” – Isabel Allende


“If you believe in yourself, everyone around you will too.” -Claudia Soto Urrutia


“To whom much is given, much will be required.” –Luke 12:48


“We cannot seek achievement for ourselves and forget about progress and prosperity for our community…our ambitions must be broad enough to include the aspirations and needs of others, for their sake and for our own.” – Cesar Chavez

NAA Member Firms

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